Flower Logistics Africa

From farm to vase: Building sustainable cut flower supply chain

Flower Logistics Africa, a new initiative by Logistics Update Africa, promises to bring key stakeholders of Africa's flower power to discuss and learn the best practices of sustainable cut flower supply chain. It is one of the first conferences in Africa that put the focus on the evolving floral supply chain – from blooms to bouquets.

Global floriculture exports have nearly doubled in value over the past decade to reach $20.6bn per year, and Africa is enjoying a bigger piece of the pie than ever. It is estimated that Kenya account for about 38 percent of cut roses sold in the European Union making it the third largest exporter of cut flowers in the world. Ethiopia and Tanzania are other East African countries with significant share in global cut flower export.

Flower Logistics Africa will help you connect with the right set of resources to understand and implement solutions that will optimize your cut flower supply chain. The event is specially curated with topics that matter and speakers who influence.

We recommend, don't miss it.

Why Attend

Our aim is to make this conference a platform where the industry puts their heads together to identify and solve the problems faced not only by the growers; but by the industry at large, where issues pertaining to policy and regulation, insurance, investment, the safety and the quality of the cargo are discussed extensively.

  • Access to influential industry professionals
  • Internal and external networking opportunities
  • Unique marketing and brand exposure
  • Opportunity to make valuable contacts and increase sales
  • Be involved in setting policies

Who Will Attend

  • Growers & Breeders
  • Industry policy makers
  • Consolidators
  • Retailers
  • Flower Auctioneers
  • Freight Forwarders
  • Airlines
  • Airports
  • Ground Handlers
  • Packaging Companies


Elizabeth Kimani

General Manager

John Kihia

Technical Manager

Bimal Kantaria


Chris McLean

Customer Relations and Projects Manager

Sanjeev S. Gadhia

Founder & CEO

Jeroen van der Hulst

Director / Owner

Jack Mwaura

Group Head of Commercial

Matthea van der Mollen

General Manager East Africa

Christo van der Meer

Sr. Consultant

Supply Chain Innovation

Parit Shah


Peter Musola

Cargo Commercial Manager

Ms. Lucy Mbwiria


Midori Flowers Limited

Mr. Samuel K. Njoroge


Bullgate Co. Ltd.

Jerome Heeve


Ivan Mbowa

Co-Founder and CEO


Bimal Kantaria

Managing Director, Elgon Kenya

Bimal Kantaria is the Managing Director at Elgon Kenya, a company which has established itself as a profitable business partner to the horticultural floricultural industries in the East and Central regions of Africa. Elgon Kenya currently has offices in Kenya, Tanzania, Uganda and Zambia and is the largest agriculture inputs company in East Africa.

Kantaria has been on the board of Kenya Association of Manufacturers since 1998. He initially starting his career in purchasing, then onto sales and finally in operations.Kantaria has also been on the board of various business organisations including Institute of Materials, Institute of Packaging, UK and Kenya, Ministry of Environment of Kenya National Plastics.

He has been a finalist in the AABL/Forbes Magazine Entrepreneur of the Year Award for 2015.

Kantaria holds a degree in Masters in Business Administration (MBA) and MSc. in Packaging Technology.


Chris McLean

Customer Relations and Projects Manager, Panalpina Airflo

Chris was born in Kenya and has worked in various industries during his career.

He became involved in the flower business in 1998.

He started in the production side of the business working for growers based in Nairobi and subsequently in Western Kenya. The growers concerned operated multiple production sites growing different crops and supplying a wide range of markets with cut flowers.

In 2008 Chris moved to a sustainable development role in a multinational organisation involved in flower and vegetable production before embarking on a self-employed consultancy program for several years.

In 2013 he joined Airflo, a logistics company specialising in the air export of cut flowers. At that time Airflo was a member company of the Dutch Flower Group.

In 2016 Panalpina acquired a majority stake in Airflo. Chris manages customer relations and projects and is directly involved in cool chain monitoring, management and development.

Chris McLean, 4 October 2016


Elizabeth Kimani

General Manager, General Manager, Maasai Flowers, Sian Roses Group

Elizabeth Kimani holds a Bachelor of Science degree in horticulture from Egerton University and a certificate in Environmental Auditing and Impact Assessment from Africa Nazarene University. She is also trained as a lead internal auditor, HACCP, EMS 14001, QMS ISO 9000/2001(by SGS) and has worked in Sian Roses for 12 years in the Quality and Standards department before rising to her current position of General Manager, Maasai Flowers Limited.

Maasai Flowers is situated in the Kitengela region of Kajiado County in Nairobi. Started in 2009 Maasai is the youngest, but the biggest of the three farms that form Sian Agriflora. The Sian Group produces roses and calla lilies mainly for export with a total area of about 100 hectares of roses and 5 hectares of calla lilies. The annual production for the group is about 100 million stems of roses, with Maasai flowers producing 50 million of stems of roses annually. The flowers are exported mainly to European countries like Netherlands, German, Sweden, Finland, Russia, France, and UK. Australia and Japan are among other countries of export. Maasai Flowers has a work force of 800 employees.


Jane Ngige

Chief Executive Officer, Kenya Flower Council (KFC)

Jane Ngige is the Chief Executive Officer of the Kenya Flower Council (KFC) since tail end of 2004. She is also the CEO for Kenya Horticultural Council. She is a MSc. Food and Agriculture Biotechnology Graduate from Reading University coupled with post graduate Certificates in International Food Laws from Michigan State University, Food Processing, and Systems approach to Quality Assurance & Marketing from Wageningen University – International Agricultural Centre.

She provides leadership to Kenya Flower Council in the core activities of industry representation in self-regulation, Lobbying and promotions. KFC administers self-regulation through an internationally accredited Certification Scheme on good agricultural practice, sustainability, social accountability, hygiene health and safety, capacity building, environmental protection and conservation, adherence to which is the backbone of all KFC activities. The Certification Scheme comprising the KFC Flowers and Ornamentals Sustainability Standard (FOSS) and Quality Management Systems is accredited by the South African National Accreditation Systems (SANAS), as a Certification Body (C49), in accordance with ISO/IEC 17065.


Jack Mwaura

Group Commercial Manager, Siginon

Jack is an accomplished freight forwarding professional with over 17 years’ operations and sales experience along the supply chain specialty handling various commodities including perishables. Jack has worked in various markets in Sub Saharan regions to the consumer markets in Middle East, Russia, CIS, Europe and Australia.

Jack is currently the Siginon Group Commercial Manager overseeing the Siginon business Units i.e. Siginon Aviation, Siginon Global Logistics and Siginon CFS. He has held various leadership roles most recently; Country Manager – DHL Global Forwarding (Kenya), DSV, Swift Freight Kenya and UAE , Box Clever (K) Ltd among others. Jack was instrumental in the setting up of Swift Perishables Logistics in Africa and the Middle East and strategic Floricultural partnerships in the various consumer countries.

Jack’s adds, “I am excited to be part of the Flower Logistics Africa 2016. This one of a kind conference is a true testament that the perishables industry in Kenya and Africa has grown and with this growth comes great opportunities for global business and economic partnerships.”


John Kihia

Technical Manager, Oasis Floralife Africa

John Kihia has over 20 years’ experience in post-harvest management, agribusiness, research, training, propagation, landscape management and strategic management spanning four continents: Africa, America and Europe and Asia. John sits on the board of Directors for a few companies. John also manages the African division of the world leading company in the post-harvest business of cut flowers and ornamentals as well as growers media and Floral foams, Floralife Inc. a division of Smithers Oasis Company.Prior to coming to Kenya to establish Oasis Floralife, John was doing research in the Research department of Floralife in South Carolina USA working on new products and improving on existing ones.

John trains and consults widely all over Africa and other countries involved in cut flower growing and consumption in Europe, Asia (India and China), South America and USA. John has a Master’s Degree in Science from the US with a focus on Post-harvest physiology of ornamentals.


Parit Shah

Director, Silpack Industries

Parit Shah has over ten years experience in packaging design and performance innovation. Having joined Silpack in 2007, Parit is also head of innovation and R&D for packaging of Fresh Produce and Cold Chain Solutions. Over the years, the following solutions have been developed to address the various challenges in the transport of fresh produce in the supply chain:

Silpack has various collaboration agreements in place for the production of globally benchmarked solutions allowing the Company to “make locally to compete globally”. All our solutions are tailor made to meet the requirements of our customers as well as leveraging off best practices from around the world and using the facilities of purpose built laboratories looking at supply chain solutions and innovation on a global level.

Whatever the challenge: Carbon Footprint; Freight Costs; Damage of Produce, or Pack Efficiency, Parit and Silpack either have a solution or will find one.


Christo van der Meer

Project Manager (FLOW program), Royal Flora Holland

Christo van der Meer is senior consultant supply chain innovation at Royal FloraHolland. Christo combines his background as MSc in horticulture with his experience in operational flower logistics to improve the flower supply chain in terms of product quality and economics. Christo's focus is 2-fold. First to develop a sea freight supply chain from Kenya to the Nethelands, at the moment an annual 125,000 tonnage mainly air freighted business. Secondly to improve flower quality in terms of vase life mainly by improving the cold chain.


Ivan Mbowa

Co-Founder & CEO, Umati Capital

Prior to launching Umati Capital, Ivan Mbowa worked with Citigroup for 8 years across a wide variety of countries including Uganda, South Africa, Nigeria, Ghana and Kenya. He worked across treasury, operations, credit risk management, investment banking and financial institutions banking.

He has completed the Chartered Financial Analyst Level 1 certification and is also qualified to UK Financial Services Authority Threshold Competence Level 2. He has a BA Economics cum laude and BA International Relations cum laude from Tufts University (US). Umati Capital, launched in 2012, is a start-up financial services company that aims to revolutionize access to finance through the consistent and innovative use of technology. Umati is currently focused within agri-business supply chains, retailer value chains and fast moving consumer goods manufacturers.


Samuel K. Njoroge

Director, Bullgate Co. Ltd.

I am a director of Bullgate Co. Ltd. We have been growing summer flowers for the past 20 years majorly ornit saundersiae.

We recently diversified to other varieties like Amaranthus, Daucus, Moby dick,Bupleurum and Ammy visnaga.

I am passionate about flowers and my vision is to be among the main exporter of summer flowers all over the world.



  • Kenya Flower Council
  • Sian Roses / Maasai Flowers
  • Midori Flowers Limited
  • Red Lands Roses LTD
  • Munyu Growers
  • Wildfire Flowers
  • Air France KLM Martinair Cargo
  • Royal Flora Holland
  • DSV Air & Sea Ltd
  • Harvest Farms Ltd
  • Rose Bunk International
  • Rosepath Petals and Hortzania
  • FloraLife
  • Elgon Kenya Ltd.
  • Liege Airport
  • Panalpina AiirFLo
  • Astral Aviation
  • Aver Flora
  • Fresco Flowers
  • PJ Dave Group
  • Ever Flora Ltd
  • South African Airlines
  • FlowerWatch
  • Siginon Aviation
  • Silpack Industries
  • Kenya Airways
  • APM Terminals
  • Bullgate Co.Ltd.
  • Magana Flowers Kenya
  • Summerfields Kenya Limited
  • Penta Flowers
  • MagGrow

Press Release

Kenya Flower Council joins Flower Logistics Africa 2016 as official partner

Astral Aviation and Air France-MartinAir-KLM Cargo support Flower Logistics Africa 2016 as key sponsors


November 8 – 9, 2016

About Logistics Update Africa

Logistics Update Africa (LUA) is a bi monthly trade magazine that brings the most credible news, views and stories of and from Africa about the continent's vibrant and evolving transport and logistics industries.

LUA aims to put together stories that will let you know the untapped potential of Africa's economy and the importance of trade the rest of the world should have with this continent of many nations.

Printed copies of LUA reach a dedicated readership of more than 10,000 industry professionals from air cargo, sea freight, rail & road transport industries within Africa and Europe. More than 2000 copies are distributed at our exclusive media channel partnership transport and logistics events within Africa and outside. Digital copies of LUA reach more than 35,000 transport and logistics professional around the world.