Saudia Cargo and Holland Flower Alliance to sponsor flower and perishable logistics Africa conferences


August 14, 2017: Saudia Cargo, a key player in global air cargo industry, has announced its decision to support the second edition of Flower Logistics Africa (FLA) and the inaugural edition ofPerishable Logistics Africa (PLA) as the Platinum Sponsor. FLA and PLA, scheduled for 11 and 12 October 2017 respectively, will take place at Radisson Blu Hotel in Nairobi.

With an extensive global network spanning four continents and 225 international destinations, Saudia Cargo operates a dedicated freighter fleet and offer ample belly capacity on its passenger flights across Asia, Africa, Europe and the USA. Saudia Cargo is a leader when it comes to cut flower uplift from key African markets including Nairobi. Saudia Cargo operates extra frequencies to meet the high demand during peak seasons from Nairobi.

Supporting the two events as the Diamond Sponsor is Holland Flower Alliance, a strategic alliance of Royal FloraHolland, KLM Cargo and Schiphol Airport – three important stakeholders in the global air cargo supply chain of flowers. These three strategic parties with over 300 years of combined experience in flower logistics are joining forces to make the Aalsmeer-Schiphol region the preferred flower hub of Europe.

With “Enhancing Africa’s flower power through better logistics” as the core theme, FLA 2017 has already received the industry support from Kenya Flower Council (KFC), Cool Chain Association (CCA), Kenya Plant Health Inspectorate Service (KEPHIS), Ethiopian Horticulture Producer Exporters Association (EHPEA), Union Fleurs – the international flower trade association and The International Association of Horticultural Producers (AIPH).

The inaugural edition of PLA with the theme of “Perishables: Creating Africa’s Future Logistics Grid” is supported by industry association like CCAKEPHISEHPEA and AIPH.

The two conferences are aimed to open dialogue and facilitate sharing of ideas, knowledge and practical solutions to improve logistics and supply chain performance of key perishable commodities exported from African countries.

The two-day event, covering both flower and other cargo commodities like fruits, vegetable and meat, seeks to develop modern and cost efficient logistics and supply chain infrastructure within the African continent. FLA and PLA will bring under one roof global and regional providers of cold chain logistics, transport services and infrastructure, and will meet with Africa’s flower and perishable producers and shippers. The platform also provides participants to identify new opportunities that will allow African exporters to compete in global markets.

FLA and PLA will help participants connect with the right set of resources to understand and implement solutions that will optimize your supply chain. The event is specially curated with topics that matter to your industry and speakers who influence your business.

For more details of FLA please visit logupdateafrica.com/fla2017

For more details of PLA please visit logupdateafrica.com/pla2017

About the Organiser

Logistics Update Africa (LUA) is a bi-monthly magazine that brings the most credible news, views and stories of and from Africa about the continent’s evolving transport and logistics industries. LUA is one of the four publications from STAT Media Group, the earliest business to business trade publication in transport and logistics in the world. LUA gives an insight of the untapped potential of Africa’s economy and its unexplored and emerging markets that are eventually opening to the world. LUA reaches a dedicated readership of more than 10,000 industry professionals from air cargo, sea freight, rail & road transport industries within Africa and Europe. LUA is available online at www.logupdateafrica.com and it is updated regularly with the latest transport and logistics news from around the world.


For further details contact:

Leon Dias:  leon@logupdateafrica.com

Sangeeta Sundaramsangeeta@logupdateafrica.com