March 20, 2018: Dieter Vranckx (45), currently Lufthansa Vice President Asia Pacific, will join Brussels Airlines on May 1st and will head the Finance department (accounting, controlling, legal, purchasing and facilities) of the Brussels Airline, as well as the Aeropolitical and HR units. The IT division will also be placed under his responsibility.

Between 2001 and 2016, Vranckx headed several departments within the Lufthansa Group. From 2010 until 2013, he was regional director USA Midwest and Canada at Lufthansa Cargo and between 2013 and 2016 vice president home markets at Swiss International Air Lines. The senior management positions he managed so far, were based across the globe, more specifically in Basel, Hong Kong, Zurich, Chicago and Singapore.

Since 2016, he is heading the Lufthansa Group Sales in Asia Pacific, based in Singapore. In his function as Vice President Asia Pacific, Vranckx is responsible for the sales and marketing activities of the Lufthansa Group Airlines (Austrian, Brussels Airlines, Eurowings, Lufthansa and Swiss) across the Asia Pacific region, driving a sales and digital channel growth strategy.

“We’ve known Dieter Vranckx since many years. Since January he is also member of the SN Airholding Board of Directors and I am personally grateful to him for the important role he played in establishing our operations to and from Mumbai and his support with our sales activities in India. We welcome a real aviation expert with managerial experience to the team, which will help us to further reinforce the competitive position of our airline. His vast international experience, combined with an excellent knowledge of the airlines of the Lufthansa Group, is a real asset to us,” said Etienne Davignon, Co-Chairman of the Board of Directors of SN Airholding.

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