- Competition for limited customers is fierce and it is now more important than ever that airlines look to differentiate themselves to win over market share.
February 18, 2021: FlySafair, a local low-cost airline, has launched a new mobile app as companies attempt to rebuild after South Africa's second wave, and adjust to travel in the new normal.
The company in a release stated, "We've been crafting an app for a while and now seemed like a great time to launch it because we were able to make a lot of adjustments to the features to ensure that they were relevant in this Covid-19 reality," said Kirby Gordon, chief marketing officer at FlySafair.
Aviation in South Africa took another massive knock after the announcement of level 3 restrictions in late December last year, with available seats on the market in January this year being a mere 45 percent of what they were in January 2020. Competition for limited customers is fierce and it is now more important than ever that airlines look to differentiate themselves to win over market share.
"The aim of the app has been to make our customer's experience with us simpler, by centralising all booking details into one place. What's great about this is that customers can manage a great deal of their journey on their own devices," he said.