November 3, 2021: Hypermotion Dubai, the Middle East edition of the German-initiated industry convex that reimagines the transportation and logistics industries, debuted on Tuesday, November 2, 2021, at Expo 2020, inaugurated by HH Sheikh Ahmed bin Saeed Al Maktoum, president of the Dubai Civil Aviation Authority (DCAA), chairman and chief executive of Emirates Group and chairman of Dubai Airports.

Together with Hypermotion Dubai, the biennial 11th edition of Materials Handling Middle East features more than 70 exhibitors from 24 countries, headed by Platinum Sponsor Acme, alongside other industry stalwarts such as RFUFCO, Wings, Savoye, Jaspa, Ancra Systems, Lean Tech, Log Square, Swisslog, and Honeywell.

HH Sheikh Ahmed bin Saeed said, “The fact that Hypermotion will be held in Dubai at Expo 2020 is a clear indication of our determination to maintain the emirate at the forefront of smart mobility as well as to leverage and support transformative and disruptive technology towards improving industries, accelerating the development of localised, high-tech economies. During this event, we will have the opportunity to discover and learn new things through an exciting outlook into the future.”

Running until November 4 at the Dubai Exhibition Centre, Hypermotion Dubai, along with the co-located Materials Handling Middle East trade fair, represents a thriving hub of technology game-changers revolutionising four of the Middle East’s key economic sectors — transport, logistics, mobility, and materials handling.

The three-day event takes place with the collaboration of global ports operator DP World as Global Partner.

Abdulla Bin Damithan, CEO & managing director of DP World UAE and Jafza, said: “We are leading several meaningful discussions this week on topics including Dubai’s emergence as an international trading hub and the importance of big data in revolutionising logistics.

Other key partners include Abu Dhabi Ports as Strategic Partner; and Dubai South, being a smart and sustainable city, as Future City Partner.

HE Khalifa Al Zaffin - executive chairman Dubai Aviation City Corporation and Dubai South, said, “Hypermotion Dubai will provide us with an ideal platform on which to demonstrate our most recent developments and explore a variety of prospects that will open up new perspectives and highlight the relevance of digitalisation in the mobility and transportation industries.”

Hypermotion Lab focuses on driverless vehicles, urban air mobility and next-generation connectivity in the mobility and logistics arena. The Smart Mobility Conference is unveiling the reshaping of the region’s mass transit industry, while Scalex, a leading manufacturer of digital distance measurement tools, will take a deep dive into supply-chain and logistics excellence, including last-mile delivery.

Hypermotion Dubai has attracted a heady mix of public- and private-sector leaders and policymakers, business owners and strategists, start-ups and innovators looking to networking and pitching new technology breakthroughs through the Asyad Logistics Start-up Challenge. The challenge will comprise three days of workshops, clinics, pitch competitions, and networking with investors and government buyers to provide real opportunities to launch and grow businesses

The event is also hosting market forecasts for both the GCC logistics and electric vehicles sectors in addition to leading data scientists, who will be presenting at the Asyad Global Hackathon Challenge – a knowledge hub of bespoke content, engaging competitions, workshops, and brainstorming sessions.

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