December 12, 2019: Qatar Airways and five other Middle Eastern and African airlines have already committed to the International Air Transport Association’s (IATA) ‘25by2025’ campaign, which aims to address gender balance in the aviation industry.

As of now, 59 airlines have committed to the campaign, IATA stated..


“We have had an incredible response from Qatar Airways when we discussed the campaign with them,” said IATA director learning and development Jane Hoskisson at a presentation during the Global Media Day in Geneva.

The 25by2025 campaign was launched in September this year with participating airlines making a voluntary commitment to increasing the number of women in senior and under-represented roles by 2025 over the next six years is a key aim of the programme.

The initiative has resonated around the globe, with signatories coming from all continents: Europe (36), followed by Asia-Pacific (10), the Americas (7) and Africa & Middle East (6).

In his keynote speech at the 51st Annual General Assembly of the African Airline Association (AFRAA) in Mauritius held between November 10-12, Alexandre de Juniac, IATA’s director general and CEO called for the industry to do more to improve its gender diversity and for airlines in the African region to support the 25by2025 campaign. The campaign is a voluntary programme for airlines to commit to increasing female participation at senior levels to at least 25 percent or to improve it by 25 percent by the year 2025. The choice of target helps airlines at any point on the diversity journey to participate meaningfully.

IATA is also measuring and reporting on the number of women in senior positions, and the number of women represented in industry meetings, which will be shared during IATA’s Annual General Meeting and Air Transport Summit in Amsterdam in June 2020.

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