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Interestingly, the floriculture sector and the transportation of flowers is planned in advance because it is important for every stakeholder in the supply chain to understand the demand so that they can reduce the room for error.

Will the 2021 flower season flourish?

Nascimento Pinto25 Jan 2021 10:00 AM GMT

Ahead of Africa’s biggest flower season, there is a major doubt about whether there will be enough air freight capacity to carry the flowers from the...

FlowerWatch has been working with a number of our business partners to optimise their storage strategies, both at the farm and with forwarders, as well as with importers and traders.

Building a future-proof flower storage strategy

Our Correspondent3 Dec 2020 1:46 PM GMT

Jeroen van der Hulst, owner and founder, FlowerWatch looks at some of the storage solutions the company has developed with its partners.