How Etihad Cargo’s SmartTrack Is Redefining Real-Time Air Cargo Visibility, explains Andy Newbold
At the TIACA Air Cargo Forum 2025 in Abu Dhabi, we spoke with Andy Newbold, Head of Commercial – Cargo at Etihad, to discuss how Etihad Cargo is advancing digital innovation through its SmartTrack solution.
In conversation with Rajarshi Chatterjee from The STAT Trade Times, Newbold explained how the rollout of SmartTrack has strengthened customer confidence by delivering real-time shipment visibility, live condition monitoring, and proactive exception management. He outlined how the service supports high-value and condition-sensitive cargo such as pharmaceuticals, electronics, and other mission-critical shipments.
Newbold also highlighted the role of Etihad Cargo’s 24/7 SmartTrack Control Centre and customer dashboard in enabling proactive intervention, improving shipment reliability, and enhancing transparency across global supply chains. From a commercial perspective, he shared how SmartTrack reinforces Etihad Cargo’s market positioning and supports its broader customer-centric digital transformation strategy.
A focused discussion on how smart technology is reshaping air cargo operations and raising the standard for shipment visibility worldwide.
